In many ways, your lead is just as important as your headline. So in this chapter, I’ll show you the right (and wrong) way to write press release leads. Your lead (sometimes spelled “lede”) is the first few lines of your release.Īnd, as it turns out, your lead can make or break your entire release. Now it’s time to start writing your actual press release… starting with the lead. (Specifically, my subheadline added some hard numbers to back up my headline.) Step #4: Write Your Press Release Lead
This is the same hook you developed back in chapter 2.įor example, for my content study, I went with the hook: “People online tend to share long-form content”. The Two-Step Process To Write PR Titles That Stand Out So if your headline is something lame like: “Acme Inc Hires New Head of Boring Announcements” you’re dead in the water.Īnd in this chapter I’ll cover the two-step process you can use to write PR headlines that stand out. That’s because most journalists will decide whether or not to read your release based 100% on your headline. Your next step is to write a headline for your press release. Step #3: Write Your Press Release Headline Which is enough for your press release to stand out and get media coverage. It’s something different than most other press releases about wine. Saying “we’re developing wine labels that translate themselves” isn’t the type of non-traditional take that’s going to bridges with customers. Note that Third Aurora isn’t doing anything super controversial. Here’s the template I recommend using for your press release: Boost your company’s trust and credibilityĪ press release isn’t going to magically get your company featured on the cover of Forbes or Fast Company.īut when done right, a release can be a powerful tool to spread the word about the cool stuff that your company is doing.Have your company show up in Google News.Here are a few key benefits that you can get from writing and distributing press releases: Why should you even bother writing a press release? What Is a Press Release?Ī press release (also known as a “media release” or “news release”) is a piece of content that informs members of the media about an organization’s recent developments.Ī press release is something that a company writes to let people know about new developments, like company announcements, new hires and product launches. So if you want to get GREAT results from press releases, you’ll love this new guide.
#Psykopaint press release how to
In this post you’re going to learn exactly how to write a press release in 2023.
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